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The Affendikis Group
(804) 938-3539
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Marketing Philosophy



In order to play the real estate game at the highest possible level, your real estate agent has to have the right tools.


We are often asked about our marketing philosophy. The reason? You’re smart. You want to make sure that our marketing philosophy is a good match for your goals for the sale of your home.


We Find Buyers Wherever They Are; This Means New Media


According to the National Association of Realtors, 82% of all homebuyers begin their search for a home online. And more than 90% use online home search resources at some point in the buying process.

This means that the best, most effective—and cost-effective—means of finding buyers for your home will be found online. We have invested heavily in creating winning online marketing strategies designed to reach as many people as possible:

  • Creation of custom online marketing plans utilizing 3rd party advertising platforms
  • Sending eBlasts to other real estate professionals we know who have clients looking for homes like yours
  • Creating a compelling online listing on our own website
  • Tapping into the power of social media to find prospective buyers for your home

Effective Marketing is a Numbers Game


The secret to selling a home is matching the right buyers to the right homes. Sounds simple, doesn’t it? And it can be as long as you keep one hard and fast rule in mind: effective marketing is a numbers game.

To find a buyer for your home, we will need to work through a certain number of people. By tapping into effective online marketing strategies, I am able to make the best use of my time… which gives you much faster, higher quality results.


We Don’t Neglect Good Offline Real Estate Marketing Strategies


As committed as we are to tapping into the raw power of technology to sell your home, we are well-aware that some offline strategies continue to be effective in finding homebuyers. As long as offline marketing strategies yield results for our clients,we will continue using them. Our goal is simple: to find the best buyer for your home, at the highest price, in the least amount of time.


What’s Your Goal?


If selling your home is important, it is vital that you work with a real estate agent with a proven track record of making sales… and negotiating favorable deals. We are able to do both with consistency.

Want to talk about your vision for getting your home sold?


Let's Connect


Do you have questions about buying or selling? We're here to help you 7 days a week. Just fill out this form and we'll get back to you right away.


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Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 10/02/2022. The listing information on this page last changed on 10/02/2022. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of CVRMLS (last updated Sun 10/02/2022 7:57:45 AM EST) or Bright MLS (last updated Sun 10/02/2022 6:48:06 AM EST). Real estate listings held by brokerage firms other than Joyner Fine Properties may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved. --

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Agency License Information: Joyner Fine Properties and its agents are licensed in the Commonwealth of Virginia.

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